Fruit cider is still driving growth in the cider market while pear and apple struggle, the latest Nielsen figures have revealed, which also stated that the off-trade cider market grew 3.3% in the year to September 2013.
That growth was fuelled by the fruit cider category which grew 35% to £245.7 million, boosting its share of the market from 6% to 26%.
Although traditionally enjoyed most in the summer months, where fruit ciders enjoy a 25% share of the overall cider market, fruit ciders are becoming an all-year round drink with warmer flavours such as ginger and blackcurrant cider now available. Ciders with a warming twist also include cider matured in old oak or rum casks.
Examples of these ciders available at Fetch the Drinks include:
Thistly Cross Cider: Whisky Cask, Ginger, Strawberry and Elderflower http://fetchthedrinks.com/product-category/scotland/
Orchards of Husthwaite: Blush (strawberry, raspberry and cherry) and Ruby (blackcurrant) http://fetchthedrinks.com/product-category/yorkshire/page/2/
Dorset Nectar: Elderflower and Honey Bubble http://fetchthedrinks.com/product-category/dorset/
Tutts Clump: Rum Cask http://fetchthedrinks.com/product/tutts-clump-cider/