Flavour innovations driving cider consumption

Cider is defined as a gluten-free alternative to strong alcohol drinks such as beer. Produced through the fermentation of apple juice or pear juice, cider continues to witness healthy growth in comparison to other alcoholic beverages, but innovation in flavours and fruit mixes represents a key growth driver in the cider market.

Other major factors driving growth in the market include an increase in over-ice consumption of cider (although from my perspective why dilute a product that is fantastic as itself?!), hybrid flavours and a growing demand for natural or organic beverages.  Furthermore, concern over the use of synthetic ingredients in ready-to-drink beverages is driving the shift towards cider consumption.

So if you want to try organic and fruity cider look at Dorset Nectar with their elderflower and honey flavoured ciders http://fetchthedrinks.com/shop-category/dorset/

Or Tutts Clump with a rum cask cider http://fetchthedrinks.com/shop-category/berkshire/

and Thistly Cross with strawberry, elderberry, ginger and whisky cask in their range!  http://fetchthedrinks.com/shop-category/scotland/