According to a Canadean survey of 2,000 UK-based adults, conducted in November 2014, a total of 19% of UK consumers have drunk cider in the last six months, but 57% of those cider drinkers only do so occasionally.. The key challenge for manufacturers is to enhance the premium and experiential credentials of cider to make the beverage more compelling. The survey shows that, despite the UK cider market being worth £4.0 billion in 2014 (up from £3.2 billion in 2010), more can be done to further increase sales by offering artisanal or mixed ciders.

Well as you will have seen from my blog yesterday Fetch The Drinks have many mixed ciders for sale and all our ciders are produced by artisans…

Two-thirds (62%) of cider drinkers say that they would be interested in craft ciders, with the desire for such products highest among younger adults. The concept of craft cider refers to artisanal brands that are positioned around purity, high quality ingredients and extra care in the production process.

Attributes such as authenticity, craftsmanship and quality appeal to consumers who are looking for something extra in their beverages – funnily enough just what the range of cider at Fetch The Drinks offers…